Sustainability
We recognise that our journey towards a more sustainable business is ever evolving and can’t be done alone. That’s why we approach sustainability with a community view, involving our team, our customers and our suppliers in China.

“Ethical and sustainability practices are at the core of our values as a business. Not only is it important in my relationship with our suppliers, but also to our customers.”
Tania Austin, Owner & Managing Director

ECO-FRIENDLY PUFFER JACKET
This year we launched a puffer jacker made from recycled material. It’s designed to warm you, not the planet, and marks our first step into eco-friendly fashion.
RECYCLED DENIM
Some of our amazing Denim styles are being created from recycled yarns, these yarns are made from recycled polyester and will drop into stores this year.
GARMENT LABELLING
This year, all of our labelling will transition into recycled materials. At the same time our garment swing tags will transition into recycled paper.
CARRIE TEE
We have updated the fabrication of one of our best-selling t-shirt styles, The Carrie Tee, to now incorporate yarns made from recycled plastic bottles.
BIO-DEGRADABLE SATCHELS
2019 marks our move into bio-degradable satchels for all online orders. These satchels are designed to breakdown in landfill.
EARTH DAY TEE
Our Earth Day tee will drop into stores in April. This tee is made using 100% organic cotton, and all labelling used in this tee is made from recycled materials.
DIGITAL RECEIPTS
We currently offer and encourage digital/emailed receipts and are in the process of transitioning to this as standard practice.
IN-CENTRE RECYCLING
A lot of our stores are part of shopping centres that run recycling programs, we participate when possible and always make the most of these programs.
CLOUD SERVICES
At Head Office, we utilise Cloud systems for email and shared drives, which reduce the number of physical servers needed, this helps us decrease our carbon footprint.
GOODBYE SINGLE-USE PLASTIC
At the start of April we announced a ban on single-use plastic and started a new recycling program. We are so efficient with recycling that we don’t even need bin liners.
VISY PAPER RECYCLING
We use 100% recycled paper that is locally produced, from 100% post-consumer waste. Once used, it becomes part of the VISY Paper Recycling program, restarting its lifecycle.
ENERGY SAVING
We use philips A rated energy saving light globes, reducing energy consumption and decreasing waste.


REUSABLE TOTE BAGS
We gift our customers with amazing reusable tote bags that they love.
BIODEGRADABLE POLY BAGS
We’ve started the process of moving to bio-degradable EPI-stamped bags for all products that arrive in store.
SHAREPOINT
We use sharepoint to digitally share files between head office and our stores, reducing our paper trail.
RECYCLED CARDBOARD BOXES
All cardboard boxes used across the entire business are recycled!
ENABLE I.T
Enable I.T’s Equipment Recycling program has a strong environmental and social impact. Through this program our old computers are re-deployed, saving them from landfill. The best part? These computers are then distributed locally to assist disadvantaged job seekers.
NESPRESSO RECYCLING PROGRAM
Coffee helps us to make amazing, but we know it has an environmental impact. We encourage our team to use Nespresso machines provided and then through the Nespresso recycling program transform waste into compost and recycled aluminium products.